Data protection statement

As at: 12/2018
This Data Protection Declaration gives you an overview of how processes your data. It applies to all websites, apps and other benefits and services offered by

How you can read these Data Protection Declarations: We offer you various options for reading this Data Protection Declarations. Firstly, you can find very basic information in this section. Then we have sorted this Data Protection Declaration into topics relevant for you and divided it accordingly into individual chapters.

Which services and offers this Data Protection Declaration applies to: processes your data in a similar way for most of our services. This Data Protection Declaration therefore applies to all benefits and services which we offer our European customers. This is true regardless of whether we do this via a website, an app, in transactions, on the phone, at events or via social networks or other channels. For ease of comprehension, we use the term “services” to summarise this “normal case”.

There are, however, also exceptional services where we process your data differently or for particular purposes. This may be due to the nature of a service or country-specific requirements. When we are referring to these cases (that is “deviations from the normal case”), we call them “service-specific” or “country-specific”.

Finally, you should also bear in mind that is not just a single company. is a group and thus consists of multiple companies. Not all of these companies offer you services or process your data. For simplicity, only the Group companies which are actually involved in processing your data are named below. Where we refer below to “”, “we” or “us”, we mean the responsible companies within Group which process your data.

Specifically, this refers to the following companies
What you will learn in this Data Protection Declaration:

Which data stores.
What we do with this data and what it is needed for.
Which data protection rights and options you have.
Which technologies and data we use to personalise and coordinate our services in order to offer you a secure, simple, seamless and individual shopping experience.
Which technologies and data we use for advertising, including the tracking technologies we use.
If you have a question regarding this Data Protection Declaration or the topic of data protection at in general, you can contact our data protection officer or customer service at any time.

1. Which data does process? offers you a wide range of services, which you can also use in a wide range of ways. Depending on whether you contact us online, by phone or otherwise and on which services you use, various data from different sources may come into play. Much of the data we process is provided by you yourself when you use our services or contact us, for example when you register and provide your name or email address or address. We do, however, also receive technical device and access data which is automatically collected when you interact with our services. This may, for example, be information on which device you are using. We collect further data using our own data analyses (e.g. within the framework of market research studies and customer evaluations). We may also receive data on you from third parties, for example for credit rating agencies and payment service providers.

2. What does use my data for? processes your data in accordance with all applicable data protection laws. Of course, we observe the principles of data protection law for the processing of personal data. We therefore generally only process your data for the purposes explained to you in this Data Protection Declaration or shared when we collect the data. These are mainly purchase processing and the provision, personalisation and development as well as security of our services. We also use your data within the framework of the strict German and European data protection law, but also for other purposes such as product development, scientific research (especially in the areas of machine learning, artificial intelligence and deep learning) and market research, for the optimisation of business processes, the needs-based design of our services and personalised advertising.

3. Personalised services
The development and provision of personalised functionalities and services for you is our top priority. We offer you an individual shopping experience and a range tailored to your individual interests, regardless of location, time and devices used. The processing of your data to personalise our service is therefore an integral part of’s service.

4. Info on websites and apps
We use your data to provide access to the websites and apps. Along with the device and access data collected whenever you use these services, the type of data processed as well as the processing purposes depend especially on how you use the functions and services provided via our services. We also use the data collected when you use our services to find out how our online offering is used. We use this information and other information in the course of shopping personalisation to improve our services and for personalised advertising.

5. Newsletter
We offer you various newsletter services. When you register for a newsletter service you will receive information on the topics dealt with by the individual newsletters. There are also service-specific newsletters, which are integral components of a particular service. For example, you will only receive the Lounge newsletter if you are a member of the Lounge shopping club. When you use our newsletters we also connect device and access data.

6. Individual product recommendations by email and push service.
In connection with our services we present information and offerings from on the basis of your interests. You will receive these individual product recommendations from us regardless of whether you have subscribed to a newsletter. In accordance with legal stipulations, we preferentially use your previous shopping and interests data, which allow us to derive your product interests in view of the interests, preferences and profile data you have shared with us, to select individual product recommendations.

7. Vouchers
We use the data submitted when ordering vouchers to check and process the order and to issue and redeem the voucher. This also includes the recording and processing of the data connected to use of the voucher, especially for fraud prevention.

8. How does use my data for advertising?
We and our advertising partners use your data for personalised advertising presented to you in’s services and on other providers’ websites and apps. We and our advertising partners use the prevailing market technologies for this purpose. This allows us to advertise in a targeted way in order to display as many adverts and offers to you which are actually relevant to you. This allows us to better meet our users’ needs as regards personalisation and discovering new products and to interest you in our service in the long run by providing a personalised shopping experience.

9. Who is my data forwarded to? only forwards your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centres) or with logistics companies (e.g. postal companies such as DHL). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service. If you shop with a partner, we forward particular shopping data regarding you to the partner (e.g. your name and your delivery address), so that the partner can send you the goods ordered.

10. Which data protection rights do I have?
You have the following legal data protection rights under the relevant legal conditions: Right to information (Article 15 GDPR), right to deletion (Article 17 GDPR), right to correction (Article 16 GDPR), right to restriction of processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7 (3) GDPR) as well as the right to object to particular data processing measures (Article 21 GDPR). You can find the contact details for your applications under “Point of contact”.

11. When will my data be deleted?
We will store your personal data as long as is necessary for the purposes named in this Data Protection Declaration, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.

12. How does protect my data?
We transmit your personal data securely using encryption. This applies to your order and your customer login. We do this using the coding system SSL (Secure Socket Layer). We also use technical and organisational measures to secure our website and other systems against loss, destruction, access, change or dissemination by unauthorised persons.

13. Changes to this Data Protection Declaration and points of contact
Further development of our websites and apps and the implementation of new technologies to improve our service for you may require changes to this privacy policy. We therefore recommend that you re-read this Data Protection Declaration from time to time.

If you have any questions regarding data protection at Group, please contact our data protection officer. The easiest way to contact him is at

14. Country-specific information
Our data processing may differ from country to country. Here you can find out which country-specific deviations apply.

15. Information on cookies
You can find out which cookies we use here. For an overview of all the cookies we use please click here []